Top 10 Questions: Interviewing A Financial Advisor

Whether making a career change, nearing retirement, or organizing your financial life, selecting the right financial advisor can be hugely beneficial and rewarding; but can take time. Over the years, we have answered many questions ranging from fees to fiduciary duty. Here are our top 10:

Q: Is Buttonwood a fiduciary and what does “being a fiduciary” mean?

A:  Buttonwood serves our clients in a fiduciary capacity. This means it is our legal duty to act in the best interest of our clients. While it may be surprising that many financial advisors are not held to a fiduciary standard, it is the unfortunate truth. Many advisors are compensated by the Firm they work for and/or through product sales. Others are limited by their Firm to the advice they can provide, where your investment assets are custodied, how they are compensated and more. When working with the Team at Buttonwood, we implement strategy based upon open architecture technology and fiduciary advice – advise focused on your best interest.

Q: Does Buttonwood manage investments?

A: The management of investment assets at Buttonwood is coordinated by our Investment Policy Committee with the objective to produce a more consistent rate of return over economic cycles. With a more consistent rate of return, we, along with our clients, have a much higher probability of projecting future asset values and thus cash flow, tax and estate implications from investments: A smoother financial ride through life!

Q: What is a Family CFO?

A: By default, you are the CEO of your family. As your Family CFO, we focus on the creation, implementation, and ongoing strategy in your financial life. We provide comprehensive strategy for tax, insurance, estate planning, investments, cash flow, retirement, education, business and more – all integrated into your life and based around your specific desires.

Q: How is Buttonwood Financial Group different than the traditional Wall Street Firms?  

A: As different as day and night. Many of the traditional names in the industry are “broker/dealers.” At these Firms, compensation is generally tied to investments, and strategy is limited to Firm approved recommendations. Advisors tend to work as individuals or in small groups, thus the experience clients receive is inconsistent from person to person. At Buttonwood, we are independent – our compensation comes from our clients. Not from a parent company, investment products or hidden cash flows; like payment for order flow.

While we absolutely understand investment management is an important component to the accomplishment of financial strategy, we also know that without solid strategy in place for cash flows, tax, insurance estate and more even wildly successful investments often fail to accomplish longer term family financial objectives. We think and act as strategic Family CFO; developing impactful outcomes for you and your family.

Q: How is Buttonwood different from the technology-driven “free” advisors? 

A: While some find “robo” advisors appealing because of their nominal, or “free,” fee structure, the result of choosing tech centered options can be harmful to your overall financial life. While technology and A.I. can provide many insights, at Buttonwood, your strategy is developed, implemented, and monitored by a Team of professionals working for you. Our comprehensive approach includes the use of multiple technology and A.I. platforms – each with their own focus. The actions from the output of these platforms are interpreted with your Team. Human interaction helps to ensure both the strengths and weaknesses of your financial strategy are understood, and you and your family have a solid financial foundation for success.

Q: What is the cost for Buttonwood to serve as my Family CFO?

A: Because we have two distinct areas of focus, we have two separate fees. Our Investment Advisory Fee, starting at 65 basis points for the first $500,000 in investment assets we are managing declines as assets increase. Our Family CFO Service Fee covers all other services, starts at $1,000 per quarter and increases with financial complexity. As a multigenerational Family CFO, we often establish a Family CFO Service fee at a household or family level. For specific details and pricing, please schedule an informal conversation with one of our Lead Advisors.

Q: As a Family CFO… Does that mean you will work with my entire family?

A: Generally, clients begin to work with Buttonwood because of specific situations in their lives. However, as we develop core strategy it is rare when kids, parents, or other family members do not enter the financial equation. As such we have developed a specialty in multigenerational family financial planning. We believe a coordinated strategy across your entire family will produce positive impact for generations to come.

Q: Does Buttonwood work with clients outside of Kansas City?

A: At Buttonwood, our Team works with each of our clients through the complexities that come with money, taxes and the realities life cycles. Through ongoing conversation, we truly know each of our clients. While we have no plans to stamp out Buttonwood offices in every city, we do have clients across the country and overseas. The relationships we develop remain as clients move from place to place, often with our assistance! We are legally able and well equipped, through the power of travel and technology, to seamlessly meet and coordinate Family CFO strategy from wherever our clients happen to call home.

Q: Can Buttonwood assist with strategy for my business as well as my family?

A: Many of our clients are business owners. At Buttonwood, we generally include business opportunities and challenges into family strategy. For many business owners, their business is the largest investment asset. As such, business entity structure, tax, insurance, acquisition, succession, employee retention and more are critical components of and strategic plan.

Q: How do I learn more about Buttonwood?  

A: Simply schedule an informal conversation with one of our Lead Advisors. Like you, we want to make sure there is a good fit between what we do and what you are looking for. As such we welcome the opportunity to answer questions, learn about you and your life and share details about who we are and what we do as a strategic Family CFO.

Recent Buttonwood Articles


Investmen
By Dale Raimann January 7, 2026
As we closed out 2025, our Investment Policy Committee (IPC) continued its work to refine strategies that balance risk, liquidity, and long-term growth. In our previous update , we shared how the inflation shock of 2022 reshaped our approach to fixed income and led to a more nimble, systematic positioning of bond assets. That proactive discipline remains a cornerstone of our investment process. As we wrapped up 2025, our Investment Policy Committee (IPC) continues efforts to refine strategies that balance risk, liquidity, and long-term growth. With the Fed reducing overnight lending rates for the third time, recent IPC discussions have turned to another critical focus area: cash management. Why Cash Strategy Matters Now With interest rates still elevated and market uncertainty persisting, many investors hold larger-than-usual cash positions. While cash provides stability, it also introduces opportunity cost if left idle. One of our IPC objectives is to ensure that excess cash works harder for you, without compromising liquidity for emergencies or near-term cash needs. Refining Our Cash Allocation Policy For our clients with larger cash needs (generally more than 5% or $50k of liquid assets in cash or money market funds), we are shifting to a proactive T-Bill management strategy, or other suitable investments based on goals and circumstances. For our clients holding less than $50k in cash or money market, we have retained money market for liquidity, but we have made a switch to the default money market fund we are using. Risk and Tax Aware Money Market Selection While yields are similar across money markets today, the underlying investments in each money market fund vary quite a bit. For example, Schwab Prime Money Market (ticker SWVXX) offers a slightly higher yield but invests in asset-backed commercial paper (ABCP), introducing a modest credit risk. In contrast, Schwab Government Money Market (ticker SNVXX), invests primarily in U.S. Treasuries and government-backed securities, making it virtually risk-free and often state income tax-advantaged. With lower risk and only about 10/100’s of 1% yield difference, our IPC has proactively transitioned clients from SWVXX to SNVXX, to prioritize safety and tax efficiency over a marginal yield difference. Connecting Back to Our Broader Strategy These cash management refinements build on the fixed income strategy we recently outlined. By reducing exposure to inflation-sensitive bonds and implementing a more systematic approach, we are positioning portfolios to be more resilient across potentially weaker or higher-rate environments. Optimizing cash allocations and minimizing credit risk within money markets reinforces the same core principle—protecting downside risk while prudently capturing incremental return opportunities. Looking Ahead As we enter 2026, our investment approach remains focused and disciplined. We continue to prioritize liquidity for cash needs, thoughtful risk management, and systematic investment strategies designed to adapt to evolving market and economic conditions. This proactive framework supports long-term portfolio resilience while remaining aligned with your financial objectives. If you have questions about how these updates may impact your investments, cash management, or overall financial plan, we encourage you to connect with your financial advisor at Buttonwood. Our team is committed to delivering personalized wealth management and asset allocation strategies—regardless of market or economic uncertainty. Thank you for your continued trust and for allowing us to coordinate your asset management as part of our Family CFO services.
How to Talk About Money with Family Over the Holidays
December 23, 2025
How to Talk About Money with Family Over the Holidays. Whether your family is just beginning to plan or has been navigating financial decisions across generations
December 12, 2025
As year-end approaches, many clients focus on charitable giving—supporting causes they care about while optimizing their tax strategy. This year carries added urgency: the One Big Beautiful Bill Act (OBBBA) will significantly change charitable giving rules in 2026.
Buttonwood Investment Policy Committee Update
By Jon McGraw November 24, 2025
Maintain diversification as one of our risk management tools, focusing on our high-conviction ideas that tie with where we feel we are in the economic cycle.
Buttonwood Investment Policy Committee Update
By Kyle Hogan September 26, 2025
Our Investment Policy Committee (IPC) remains focused on balancing opportunity with discipline as markets continue to react to shifting economic and geopolitical dynamics. Following a volatile start to the year, recent developments have created a more constructive environment for risk assets, though caution remains war
Inside the Capitol Building, where the
By Jon McGraw July 21, 2025
On July 4, 2025, President Trump signed the One Big Beautiful Bill Act into law. Learn what that means for business owners.

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