VoyageKC Hidden Gems: Meet Jon McGraw of Buttonwood Financial Group

Thank you VoyageKC for a great interview with Buttonwood Financial Group President, Jon McGraw!

“Today we’d like to introduce you to Jon McGraw. He and his team share their story with us below:

Born in Boulder and raised in Colorado Springs, Colorado, Jon McGraw has led a life of leadership and positive impact. Obtaining a Bachelor of Science in Business Administration from the University of Northern Colorado, McGraw began smart investing at a young age. It didn’t take long to realize his passion for starting and growing businesses.

Fast-forward a few years and McGraw joined Quick & Reilly, where he focused on servicing high net worth clients, their cash flows, and bond portfolios. McGraw transferred to Kansas City, Missouri in 1996 and quickly moved into the role of Area Manager for the midwestern region until the firm’s merger with Bank of America in 2002.

While his talent was incredibly valuable to the firm, he realized the “quantity over quality” game was not for him. Rather, McGraw sought to provide real value and service to families who had a need for simplification and coordination of their financial life: Families seeking a firm who could serve as their Family CFO. Thus, Buttonwood Financial Group was born.

In the beginning, Buttonwood Financial and McGraw focused on a few families with significant wealth. He knew as wealth and success continued to build, life doesn’t get simpler, as many believe, it becomes significantly more complex. McGraw followed his passion and vision. He, along with the growing staff at Buttonwood was fulfilling a unique niche; serving as the Chief Financial Officer for multigenerational affluent families.
Today, thanks to McGraw’s leadership and entrepreneurial spirit, the Team at Buttonwood Financial Group manages about $600 Million for more than 375 families across the country and Europe. Additionally, Jon McGraw dedicates a significant amount of time serving on nonprofit Boards, volunteering, and providing significant financial support to a range of nonprofit organizations in Kansas City and beyond.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?

Any entrepreneur knows the road to a successful business is anything but smooth.

But Buttonwood is a reflection of my passion for building, organization, and process. With a culture of support and service at the core, the Team at Buttonwood and our clientele is truly my extended “family.” There have been plenty of 16+ hour days, and there is always something new to learn; both in the business of wealth management and about serving as a leader of a business.

More than two decades ago, I recognized the need for an affordable Family CFO to coordinate families’ financial lives. Since then, we have focused on consistent, steady organic business growth rather than rapid growth through acquisition. We are excited to celebrate 20 years of Buttonwood Financial Group in 2022 and will reflect on how far we have come.

We have an incredible Team and Buttonwood wouldn’t be what it is today without each of them. For that, I am thankful every day.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?

Buttonwood Financial Group, LLC, is a comprehensive wealth management firm located in Midtown Kansas City. At Buttonwood, we believe in the fact that as wealth builds, life doesn’t get simpler – it gets more complex. Our goal is to simplify the financial process for families who would like to protect and grow their money.

Today, many individuals spend a significant amount of personal time managing the various aspects of their financial lives, or they simply aren’t sure what they should be doing to maximize savings and growth opportunities. We ask, what if, like a business, you could have your own Chief Financial Officer?

This is the role Buttonwood fulfills for families and individuals every day! As your Family CFO, we focus on the creation, implementation, and ongoing strategy in your financial life. We provide comprehensive tax, insurance, estate planning, investments, cash flow, retirement, education, and business strategies – all integrated into your life and based around your specific goals.

As fiduciaries, we always advise our clients and implement strategies with their best interests at heart. We don’t sell products; we provide comprehensive solutions to families and individuals. Other financial advisors often focus only on investments, rather than looking holistically at each of the details that make up the big picture.
We have a strong reputation for serving our clients efficiently, effectively, and kindly. We are fortunate to work with such wonderful clients. We are also proud of our reputation in the KC community. Through our Team’s time serving on nonprofit Boards, volunteerism, and through our community-focused art gallery, Buttonwood Art Space, our team loves to give back.

Our office serves as a community-focused art gallery, Buttonwood Art Space. Hosting multiple art exhibitions each year, Buttonwood Art Space gives back to support local artists and nonprofits. Each exhibition hosted at Buttonwood generally provides 50% of sale proceeds to artists and the remaining 50% directly to a partner nonprofit organization.

A few organizations we have partnered with include: Ronald McDonald House Charities of KC, Great Plains SPCA, Kansas City Parks & Recreation, Jewish Family Services, Halo Foundation, Reconciliation Services, Kansas City Community Gardens, and many more. In 2021, Buttonwood Art Space reached a major milestone; $750,000 raised for artists and nonprofit organizations since its start in 2005!

Are there any apps, books, podcasts, blogs, or other resources you think our readers should check out?

Because we are unique in our industry there aren’t many mainstream feeds that we rely on to continue to develop the Buttonwood model. We tactically develop service offerings directly from the feedback we receive from our clients.
That said, expanding niche technology offerings have helped us to provide more services at lower costs to clients for years.

Pricing:

•  Because we have two distinct areas of focus, we have two separate costs.
•  Assuming we are managing assets, we have an annual tiered Investment Advisory Cost. Generally, the first tier is 65 basis points (65/100ths of 1%) for the first $500,000 in investment assets we are managing. As assets increase above $500,000, our cost decreases.
•  Our Family CFO Service Cost covers everything else (unlimited meetings, calls, emails and our full suite of service offerings). Family CFO Services starts at $1,000 per quarter and increases with financial complexity.
•  As a multigenerational Family CFO, often our most impactful work is implemented when we are working up, down and across family generations. As such we can also establish a multigenerational Family CFO Service agreement at the family level.
•  For specific details and pricing, please schedule an informal conversation with one of our Lead Advisors.”

Learn more about our Family CFO services by scheduling a meeting with one of our Lead Advisors! 

Recent Buttonwood Articles


February 21, 2026
Tax season has a way of arriving faster than expected. And for 2026, there’s more worth paying attention to than usual—the IRS has updated key figures for tax year 2025, and enforcement around complex returns has intensified. But before you hand everything off to your CPA, a brief pause to review the right details can make the process smoother—and occasionally surfaces something worth acting on. The questions below are starting points for reflection and conversation, not tax guidance. 1. Did anything significant change last year? Life moves fast, and the tax code tries to keep up. A new job, a growing family, a home purchase, a business change, or even a large one-time expense can shift your tax situation in ways that deserve attention. This is also worth thinking about through the lens of your broader advisor team—changes that affect your investments, estate plan, or business interests often have tax consequences that only surface when everyone is looking at the full picture together. If it felt significant, it’s probably worth mentioning. 2. Have you collected all your income documents? Before anything else, make sure the full picture is on the table. W-2s, 1099s, K-1s, Social Security statements, and brokerage summaries should all be accounted for—and reviewed for accuracy, not just collected. A number that looks wrong is worth questioning before your return is filed. One timing note worth flagging: if you hold interests in partnerships, LLCs, private equity funds, or real estate partnerships, K-1s often don’t arrive until mid-March. If your CPA isn’t expecting them, there’s a real risk of filing prematurely without crucial income information 3. Is your paperwork actually ready to hand off? There’s a difference between having your documents and having them organized. A simple folder—digital or physical—sorted by category saves time, reduces back-and-forth with your CPA, and lowers the chance something gets missed in the shuffle. Five minutes of organizing now can prevent a week of delays later. This matters especially if you work with multiple advisors: your wealth manager, CPA, estate attorney, and business attorney each hold pieces of the puzzle. Information that stays siloed between professionals is one of the most common sources of unnecessary complications at filing time. 4. Are your charitable contributions documented? Good intentions don’t substitute for good records. Whether you gave cash, wrote checks, or donated property, make sure you have acknowledgment letters, receipts, or bank records to back it up. For larger contributions, the bar is higher: cash gifts over $250 require written acknowledgment from the charity, non-cash contributions over $500 require Form 8283, and those over $5,000 typically require a qualified appraisal. If you donated appreciated stock or gave through a donor-advised fund, your CPA will also need cost basis information and confirmation of fair market value on the donation date—details that may require coordination with your investment advisor. Timing matters too—gifts need to have been completed by December 31 to count for the prior tax year. 5. Do you have a clear picture of your investment activity? It’s easy to forget about trades made months ago, but we haven't. Sales, exchanges, dividend reinvestments, and distributions can all carry tax consequences. It’s also worth confirming whether any tax-loss harvesting was done on your behalf during the year—those transactions affect your overall gain and loss picture and your CPA should understand them in context. Similarly, if you exercised stock options, received vested restricted stock, or completed a Roth conversion, those activities need to be clearly communicated. Reviewing your year-end statements before you meet with your CPA helps ensure nothing catches anyone off guard. 6. Did your retirement contributions land where you intended? Confirm that what you planned to contribute actually went in—and in the right accounts. If you came up short on IRA contributions, you may still have time to make it right before the filing deadline. If you own a business or have self-employment income, it’s also worth verifying that any retirement plan contributions made through your business are properly coordinated with your personal return. It’s also worth asking whether your current savings rate still fits your retirement timeline. 7. Are your benefit and healthcare accounts squared away? HSAs, FSAs, and similar accounts have their own rules and reporting requirements that are easy to overlook. An HSA withdrawal used for a non-qualified expense, for instance, can trigger a penalty. Pull together your account statements and any related documents so your CPA has the full picture. If you own a business, it’s also worth confirming that health insurance premiums paid through your company are being handled correctly on both your business and personal returns—this is an area where coordination between your bookkeeper and CPA matters more than people expect. 8. What do you want to be more intentional about this year? Tax season is one of the few times most people take a genuine look at their finances. Use that momentum. Beyond filing, consider asking your CPA what your estimated tax payments should look like for 2026, whether any positions on this return carry higher audit risk, and what planning opportunities exist based on what they’re seeing in your return. The IRS has meaningfully intensified enforcement around high-income filers in recent years—particularly around partnership interests, digital asset transactions, and international holdings—so this isn’t a moment to treat compliance as a formality. Whether it’s adjusting your withholding, revisiting your giving strategy, or thinking through a major financial decision ahead, the earlier a conversation starts, the more options you typically have. A Note on 2025 Figures The IRS adjusted several key thresholds for tax year 2025. The standard deduction increased to $15,750 for single filers and $31,500 for married filing jointly, with an additional enhanced deduction of up to $6,000 per qualifying individual age 65 or older ($12,000 for married couples where both spouses qualify). Notably, legislation temporarily increased the cap on state and local tax (SALT) deductions to up to $40,000 for tax years 2025 through 2029 for certain taxpayers who itemize. This expanded cap is subject to income‑based limitations and may phase down for higher‑income filers, meaning the benefit varies significantly based on overall income and deduction profile. As always, whether itemizing or taking the standard deduction makes sense depends on your specific situation and should be reviewed with your CPA. Estate and gift tax exemptions also saw inflationary adjustments for 2025, which may be relevant if wealth‑transfer planning was part of your year. How we can help? We work alongside your CPA—not in place of them. Our role is to help you stay organized, think through priorities, and make sure your financial decisions are working together toward a bigger goal. In our experience, the families who navigate tax season most efficiently are those who proactively connect the pieces across their professional team, rather than assuming the information flows automatically. If it would be helpful to talk through what’s on your plate before you sit down with your tax advisor, we’re glad to do that. Thank you for your continued trust and for allowing us to provide solutions-not just plans. This information is provided for general educational purposes only and should not be considered tax advice. Please consult your tax professional regarding your specific situation
Investmen
By Dale Raimann January 7, 2026
As we closed out 2025, our Investment Policy Committee (IPC) continued its work to refine strategies that balance risk, liquidity, and long-term growth. In our previous update , we shared how the inflation shock of 2022 reshaped our approach to fixed income and led to a more nimble, systematic positioning of bond assets. That proactive discipline remains a cornerstone of our investment process. As we wrapped up 2025, our Investment Policy Committee (IPC) continues efforts to refine strategies that balance risk, liquidity, and long-term growth. With the Fed reducing overnight lending rates for the third time, recent IPC discussions have turned to another critical focus area: cash management. Why Cash Strategy Matters Now With interest rates still elevated and market uncertainty persisting, many investors hold larger-than-usual cash positions. While cash provides stability, it also introduces opportunity cost if left idle. One of our IPC objectives is to ensure that excess cash works harder for you, without compromising liquidity for emergencies or near-term cash needs. Refining Our Cash Allocation Policy For our clients with larger cash needs (generally more than 5% or $50k of liquid assets in cash or money market funds), we are shifting to a proactive T-Bill management strategy, or other suitable investments based on goals and circumstances. For our clients holding less than $50k in cash or money market, we have retained money market for liquidity, but we have made a switch to the default money market fund we are using. Risk and Tax Aware Money Market Selection While yields are similar across money markets today, the underlying investments in each money market fund vary quite a bit. For example, Schwab Prime Money Market (ticker SWVXX) offers a slightly higher yield but invests in asset-backed commercial paper (ABCP), introducing a modest credit risk. In contrast, Schwab Government Money Market (ticker SNVXX), invests primarily in U.S. Treasuries and government-backed securities, making it virtually risk-free and often state income tax-advantaged. With lower risk and only about 10/100’s of 1% yield difference, our IPC has proactively transitioned clients from SWVXX to SNVXX, to prioritize safety and tax efficiency over a marginal yield difference. Connecting Back to Our Broader Strategy These cash management refinements build on the fixed income strategy we recently outlined. By reducing exposure to inflation-sensitive bonds and implementing a more systematic approach, we are positioning portfolios to be more resilient across potentially weaker or higher-rate environments. Optimizing cash allocations and minimizing credit risk within money markets reinforces the same core principle—protecting downside risk while prudently capturing incremental return opportunities. Looking Ahead As we enter 2026, our investment approach remains focused and disciplined. We continue to prioritize liquidity for cash needs, thoughtful risk management, and systematic investment strategies designed to adapt to evolving market and economic conditions. This proactive framework supports long-term portfolio resilience while remaining aligned with your financial objectives. If you have questions about how these updates may impact your investments, cash management, or overall financial plan, we encourage you to connect with your financial advisor at Buttonwood. Our team is committed to delivering personalized wealth management and asset allocation strategies—regardless of market or economic uncertainty. Thank you for your continued trust and for allowing us to coordinate your asset management as part of our Family CFO services.
How to Talk About Money with Family Over the Holidays
December 23, 2025
How to Talk About Money with Family Over the Holidays. Whether your family is just beginning to plan or has been navigating financial decisions across generations
December 12, 2025
As year-end approaches, many clients focus on charitable giving—supporting causes they care about while optimizing their tax strategy. This year carries added urgency: the One Big Beautiful Bill Act (OBBBA) will significantly change charitable giving rules in 2026.
Buttonwood Investment Policy Committee Update
By Jon McGraw November 24, 2025
Maintain diversification as one of our risk management tools, focusing on our high-conviction ideas that tie with where we feel we are in the economic cycle.
Buttonwood Investment Policy Committee Update
By Kyle Hogan September 26, 2025
Our Investment Policy Committee (IPC) remains focused on balancing opportunity with discipline as markets continue to react to shifting economic and geopolitical dynamics. Following a volatile start to the year, recent developments have created a more constructive environment for risk assets, though caution remains war

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