Thank you VoyageKC for a great interview with Buttonwood Financial Group President, Jon McGraw!

“Today we’d like to introduce you to Jon McGraw. He and his team share their story with us below:

Born in Boulder and raised in Colorado Springs, Colorado, Jon McGraw has led a life of leadership and positive impact. Obtaining a Bachelor of Science in Business Administration from the University of Northern Colorado, McGraw began smart investing at a young age. It didn’t take long to realize his passion for starting and growing businesses.

Fast-forward a few years and McGraw joined Quick & Reilly, where he focused on servicing high net worth clients, their cash flows, and bond portfolios. McGraw transferred to Kansas City, Missouri in 1996 and quickly moved into the role of Area Manager for the midwestern region until the firm’s merger with Bank of America in 2002.

While his talent was incredibly valuable to the firm, he realized the “quantity over quality” game was not for him. Rather, McGraw sought to provide real value and service to families who had a need for simplification and coordination of their financial life: Families seeking a firm who could serve as their Family CFO. Thus, Buttonwood Financial Group was born.

In the beginning, Buttonwood Financial and McGraw focused on a few families with significant wealth. He knew as wealth and success continued to build, life doesn’t get simpler, as many believe, it becomes significantly more complex. McGraw followed his passion and vision. He, along with the growing staff at Buttonwood was fulfilling a unique niche; serving as the Chief Financial Officer for multigenerational affluent families.
Today, thanks to McGraw’s leadership and entrepreneurial spirit, the Team at Buttonwood Financial Group manages about $600 Million for more than 375 families across the country and Europe. Additionally, Jon McGraw dedicates a significant amount of time serving on nonprofit Boards, volunteering, and providing significant financial support to a range of nonprofit organizations in Kansas City and beyond.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?

Any entrepreneur knows the road to a successful business is anything but smooth.

But Buttonwood is a reflection of my passion for building, organization, and process. With a culture of support and service at the core, the Team at Buttonwood and our clientele is truly my extended “family.” There have been plenty of 16+ hour days, and there is always something new to learn; both in the business of wealth management and about serving as a leader of a business.

More than two decades ago, I recognized the need for an affordable Family CFO to coordinate families’ financial lives. Since then, we have focused on consistent, steady organic business growth rather than rapid growth through acquisition. We are excited to celebrate 20 years of Buttonwood Financial Group in 2022 and will reflect on how far we have come.

We have an incredible Team and Buttonwood wouldn’t be what it is today without each of them. For that, I am thankful every day.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?

Buttonwood Financial Group, LLC, is a comprehensive wealth management firm located in Midtown Kansas City. At Buttonwood, we believe in the fact that as wealth builds, life doesn’t get simpler – it gets more complex. Our goal is to simplify the financial process for families who would like to protect and grow their money.

Today, many individuals spend a significant amount of personal time managing the various aspects of their financial lives, or they simply aren’t sure what they should be doing to maximize savings and growth opportunities. We ask, what if, like a business, you could have your own Chief Financial Officer?

This is the role Buttonwood fulfills for families and individuals every day! As your Family CFO, we focus on the creation, implementation, and ongoing strategy in your financial life. We provide comprehensive tax, insurance, estate planning, investments, cash flow, retirement, education, and business strategies – all integrated into your life and based around your specific goals.

As fiduciaries, we always advise our clients and implement strategies with their best interests at heart. We don’t sell products; we provide comprehensive solutions to families and individuals. Other financial advisors often focus only on investments, rather than looking holistically at each of the details that make up the big picture.
We have a strong reputation for serving our clients efficiently, effectively, and kindly. We are fortunate to work with such wonderful clients. We are also proud of our reputation in the KC community. Through our Team’s time serving on nonprofit Boards, volunteerism, and through our community-focused art gallery, Buttonwood Art Space, our team loves to give back.

Our office serves as a community-focused art gallery, Buttonwood Art Space. Hosting multiple art exhibitions each year, Buttonwood Art Space gives back to support local artists and nonprofits. Each exhibition hosted at Buttonwood generally provides 50% of sale proceeds to artists and the remaining 50% directly to a partner nonprofit organization.

A few organizations we have partnered with include: Ronald McDonald House Charities of KC, Great Plains SPCA, Kansas City Parks & Recreation, Jewish Family Services, Halo Foundation, Reconciliation Services, Kansas City Community Gardens, and many more. In 2021, Buttonwood Art Space reached a major milestone; $750,000 raised for artists and nonprofit organizations since its start in 2005!

Are there any apps, books, podcasts, blogs, or other resources you think our readers should check out?

Because we are unique in our industry there aren’t many mainstream feeds that we rely on to continue to develop the Buttonwood model. We tactically develop service offerings directly from the feedback we receive from our clients.
That said, expanding niche technology offerings have helped us to provide more services at lower costs to clients for years.

Pricing:

•  Because we have two distinct areas of focus, we have two separate costs.
•  Assuming we are managing assets, we have an annual tiered Investment Advisory Cost. Generally, the first tier is 65 basis points (65/100ths of 1%) for the first $500,000 in investment assets we are managing. As assets increase above $500,000, our cost decreases.
•  Our Family CFO Service Cost covers everything else (unlimited meetings, calls, emails and our full suite of service offerings). Family CFO Services starts at $1,000 per quarter and increases with financial complexity.
•  As a multigenerational Family CFO, often our most impactful work is implemented when we are working up, down and across family generations. As such we can also establish a multigenerational Family CFO Service agreement at the family level.
•  For specific details and pricing, please schedule an informal conversation with one of our Lead Advisors.”

Learn more about our Family CFO services by scheduling a meeting with one of our Lead Advisors! 

Recent Buttonwood Articles


Estate planning documents representing family, legacy, and financial planning.
By Danielle Brown MSF, CFP® • September 28, 2026
The 2026 federal estate tax exclusion is $15 million per individual. Learn why being under the threshold does not make estate planning irrelevant.
Buttonwood Financial Group Investment Policy Committee May and June 2026 portfolio rebalance summary
By Jon McGraw, Investment Policy Committee Chair, Buttonwood Financial Group (Kansas City) • July 20, 2026
How our Investment Policy Committee approached the May & June 2026 rebalances: trimming equity risk, upgrading bond quality, and adding liquid alternatives.
Child placing coins into a piggy bank while learning about saving and financial responsibility.
By Danielle Brown, CFP MSF • July 7, 2026
What families should know about Trump Accounts eligibility, contributions, financial literacy. Child investment accounts may fit in broader financial plan.
By Jon McGraw • July 1, 2026
Beyond fees, DIY investing carries hidden costs — time, taxes, and coordination. A Kansas City wealth management perspective on when self-directed makes sense
SpaceX and Anthropic are filing for the two largest IPOs in history. Learn how index fund exposure,
By Kristy Wieland • June 10, 2026
SpaceX and Anthropic are filing for the 2 largest IPOs in history. Index fund exposure, 401(k) passive buying, and mutual fund holdings mean you may already own them
By Kristy Wieland • May 16, 2026
The Buttonwood Agreement: Where American Finance Took Root — and Why Our Name Exists The Buttonwood Agreement was a compact signed on May 17, 1792, by 24 stockbrokers and merchants beneath a buttonwood tree at 68 Wall Street in New York City. It established the rules of organized securities trading in America and laid the foundation for what would become the New York Stock Exchange. Buttonwood Financial Group takes its name directly from this founding moment; as a daily commitment to the integrity, transparency, and long-term thinking those original brokers put on paper. What was the Buttonwood Agreement, and why it still matters The Buttonwood Agreement came at a moment of crisis. The Panic of 1792, America's first speculative bubble and market collapse, had shattered public confidence in capital markets. Prominent financiers defaulted. Prices fell. Investors panicked. Alexander Hamilton worked to stabilize the system, but the lasting fix came from the professionals themselves. On May 17, 1792, 24 brokers gathered under a buttonwood (sycamore) tree outside 68 Wall Street and signed a two-sentence agreement: they would deal only with each other, charge a standard commission of one-quarter percent, and give preference to fellow signers in all negotiations. Simple. But the effect was transformative. By agreeing to hold a higher standard collectively, they rebuilt confidence in the market itself. The Buttonwood Agreement is widely regarded as the founding document of the New York Stock Exchange and of organized American finance. Why Buttonwood Financial Group carries this name Boutique wealth management firms are built on process and trust. When we named our firm Buttonwood Financial Group, the choice wasn't aesthetic; it was philosophical. Our name is a daily accountability measure; a reminder that the values those brokers signed onto in 1792 — integrity, structure, and responsibility — are exactly the values our clients deserve today. The families and individuals we serve aren't looking for surface answers and financial products. They're looking for an experienced team that has been tested across market conditions, that communicates honestly, and that approaches every client relationship from a fiduciary capacity in a long-term commitment. That's what an established boutique wealth management firm looks like in practice. What experience really means Experience in this industry isn't about credentials alone. It means you have been present with clients through market downturns and periods of uncertainty. You have worked alongside families through estate complexity, business transitions, and inheritance conversations. You have coordinated tax strategy, cash flows, and generational goals at the same time; because for most families, those things can't be separated. Our Team brings that depth to every engagement. Not because we're proud of our tenure, but because the people we serve deserve to work with real people whose judgment has been informed by real world complexity and a wide range of client circumstances. The values that haven't changed in 234 years The Buttonwood Agreement was forged in a crisis to restore confidence. That context mirrors what many clients feel when they first reach out to a firm like Buttonwood. The financial world is complex, opaque, and hard to navigate. Our commitment is to bring transparency, fiduciary responsibility, and honest communication to every relationship, the same values those brokers enshrined in 1792. Roots matter. They tell you where a firm stands when things get hard. On Buttonwood Agreement Day, we honor that founding moment, and recommit to carrying it forward. Connect with Buttonwood Financial Group If you're evaluating whether your current wealth management relationship reflects these values, we'd welcome the conversation. Our advisors work with individuals, families, and business owners on comprehensive, fiduciary-driven financial plans built around your long-term goals. Frequently Asked Questions What is the Buttonwood Agreement? The Buttonwood Agreement was a compact signed on May 17, 1792, by 24 stockbrokers and merchants in New York City. It established standardized rules for securities trading, dealing only among members, and charging a fixed commission. It is considered the founding document of the New York Stock Exchange. When is Buttonwood Agreement Day? Buttonwood Agreement Day is observed annually on May 17, marking the date the original agreement was signed in 1792 outside 68 Wall Street in New York City. Why is the Buttonwood Agreement significant in finance? The Buttonwood Agreement replaced chaotic, unregulated securities auctions with a system of structured, trust-based trading. It restored public confidence after the Panic of 1792 and established the foundational principles, integrity, accountability, and standardized commissions, that governed Wall Street for nearly two centuries. What does Buttonwood Financial Group do? Buttonwood Financial Group is an independent SEC Registered Investment Adviser. A boutique wealth management firm. The firm works with individuals, families, and business owners to provide both financial planning and investment management services. By serving as the primary financial advisor and administrator, Buttonwood is essentially acting as the family's "CFO" while the client remains as the family "CEO." Buttonwood strives to organize, formalize, implement, and monitor financial strategies consistent with clients' multi-generational goals and objectives. What makes a boutique wealth management firm different? Boutique wealth management firms typically offer more personalized service, deeper advisor relationships, and a fiduciary-first approach. Advisors and their support teams generally work with fewer clients and provide more integrated guidance and may reach a deeper level of strategy across investments, tax, business and estate planning, and financial planning. How do I choose an experienced financial advisor? We often see the following criteria: Look for advisors with a fiduciary obligation, verifiable credentials (CFP, CFA, or similar), a transparent fee structure, and experience working with clients whose situations are similar to your own. Confirm the advisor's registration status at adviserinfo.sec.gov. B uttonwood Financial Group is a registered investment adviser. The information provided in this article is for general informational purposes only and does not constitute investment, financial, tax, or legal advice. Past results are not indicative of future performance. All investing involves risk, including possible loss of principal. Please consult a qualified professional for advice specific to your situation.

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